Posts Tagged ‘global brand’


Monitoring and seeing reaction of fans with news emanating from the Mo’hits record crew and though we might all be surprised at the time it came out, I had seen the handwriting on the wall since last year. We all need to know how to make our business have the professional look rather than the family/ friend circle business we run that can’t last a decade but just out to fill our pockets and feed our mouth before it passes away like the wind.

We all loved, adored and cherish them so much that their followership is second to none, they created a class different from the others, so anywhere you see one saying the ‘koko’ and the other crooner under with a babyish voice. In their videos, the question keeps popping about what’s being whispered every time before they move on.

It’s always Don Jazzy Again (IDJA) and the shout I’m D’banj at the beginning of their song. They’ve been able to partner a big brand from inception to a global brand but it still balls down to our emotional attitude of not doing the paper works in a professional manner. It’s okay to want to make it big and make the money but you need to consider the other side if it happens.

Famzing is always good but make sure you don’t lose your head for it because the biggest story last year for the music industry has turned sour. Though a lot has followed suit this year with a lot of cash moving around, it’s good for them but won’t be okay for us to lose our originality and what keeps us together to foreigners.

Being hungry for success makes life fun and wakes us up in the morning but a clearer vision will guide us to the mission we hold on to. Unless we know our consumer’s need, we would always accept anything once we get what we wished for and the cards in our hands becomes useless.

You cant have two captains in a ship, one would have overthrow the other so when d’banj was signed to G.O.O.D music last year, my fears rose a little but with Don Jazzy producing a JayZ song that made Blueprint 3 album. I was thinking of the good sides and many expected what the first song would sound like. It was getting cold for the fans and here comes Oliver twist, the streets went gaga as the album becomes anticipated on their music player.

Every thing seems cool until the ocean tide came rushing with rumors that they have a strained relationship. Instead of fizzling out, the image got stronger by the seconds until IDJA confirmed it on twitter. From Mobolowowon to Oliver twist, what a journey for D’banj with a lot of endorsement but he’s travelled abroad to actually make us proud.

Many had argued about the content of the contract signed with GOOD music, who gains more? D’banj or Donjazzy. If mo’hits was ever going to survive this scare, what do you think?

Eminem and Dr. Dre are still together with Dre producing for him because they discovered their compatibility. I doubt if D’banj would be able to cope with a new production with the change in environment and fans.

There are still 4-5 artists signed on mo’hits record so it only means Don Jazzy has to show his talents and make his brand known. Just like Timbaland and the Magoos, he still produced hits for popular artist till this day. He still make his money and produces good songs, so lets wish the Don more ideas and bury the hatchet between this two. The fans may want more revelations but success is all that’s paramount at the end.

For the future, so no artist can leave a record label when he wants its better to have a proper document signed and every one knows his own part of the contract. Wishing both D’banj and IDJA success on their new journey of life. Osheeeeeeeeee!!!!!!!